The challenge: your body requires true omega-3 in the forms of EPA and DHA. Foods like flax, chia, and walnuts provide another form, ALA, that your body tries to convert into the good stuff, but science shows that, at best, we can convert 8% of that ALA into true omega-3. We need EPA and DHA for our eyes, our hearts, our brains, and our joints. Most supplements are made from fish…but guess where the fish get it? The solution is algae. iwi uses algae grown sustainably which delivers real EPA and DHA, no conversion needed…and no disruption of the ocean, either.